Alejandra
Salazar
Keynote Speaker & Strategist. Founder & CEO at CROING Creative Agency and CROINGERS. Advocate for people.
Founder & CEO at CROING Creative Agency and CROINGERS. Brand, Innovation, and Social Media Strategist & Speaker. Advocate for people.
Founder & CEO at CROING Creative Agency and CROINGERS. Brand, Innovation, and Social Media Strategist & Speaker. Advocate for people.
Founder & CEO at CROING Creative Agency and CROINGERS. Brand, Innovation, and Social Media Strategist & Speaker. Advocate for people.
Topics she covers
Hire Alejandra as speaker
“We live in a Social-First world, and putting people at the center is the only way to go.”
With her experience working with brands like Sony Electronics, L’Occitane, the City of Miami, among others, Alejandra and her team have created methods such as ”Unlimited Content”, “WeeklyStrategy”, “10X1content”, and “PeopleBook”, allowing her clients to stay relevant, drive culture and generate greater engagement with their communities.
Social Media Trends
Fast-pace Socials
Growth
Branding on Organic Content
Community Building and Co-Creation
Influencer Marketing
"Our ability to adapt makes us more innovative than innovation itself."
Living in 7 different countries and adapting to each culture, Alejandra has realized that having an evolving mindset and applying it in Social Media, in Marketing and in life is the way to survive and be a pioneer.
AI
Innovation in Social Media
Emerging platforms
Web3
“America is 20% Hispanic/Latino. That’s the call to action for marketers”
Alejandra helps brands and companies in their communication and brand strategies to be more inclusive in an authentic way. Her keynote "Untranslatable" points out the importance of including multiculturalism in a genuine way and the opportunities that this community offers.
US Hispanic Insights
Common Mistakes
Cultural Nuances
Inclusion of Spanish
Spanish, English or Spanglish?
"Remarkable leadership can only be achieved by putting people and their needs at the center."
The practices and teal culture of the companies Alejandra leads, encourage all members to express themselves, to do self-managed work and to collaborate fluidly, fostering an environment in which creativity, innovation and growth are constantly promoted.
Culture playbook for creative teams
Leadership that drives innovation
Leadership that creates leaders
Thought Leadership
Workshops instead of meetings
Applying friendship values in the workplace
“Grant women the role, the microphone, the decision-making power; sit back and witness the results”
As the founder of CROING, which is part of the 0.1% of agencies created by a woman and with 90% of women in management positions, Alejandra seeks to make more women visible in the industry and incorporate more inclusive practices.
Female Thought Leadership
Data and insights about women in business
Social impact of breaking gender inequality
Practices to remove discrimination and stereotypes in business communication and practices
Ways to empower others from your position
“A guide for survival in Social Media world.”
Evolving Mindset in Socials and in Life
Innovation applied to Social Media
This is not just another speaking session, this is an immersive journey that will make you laugh, learn, and prepare to take immediate action toward an evolving mindset in socials and in life.
Evolving Mindset
The Social-First world we live in is constantly changing, most of the time faster than we can catch up. For many marketers and business leaders it takes more than time to adapt to these changes, which can cause them to miss opportunities. In this talk, Alejandra, using insights from cultures and lived experiences from the 7 countries she has been to and the need to adapt, will guide you in identifying trends and behaviors of people that will lead to adopting emerging technologies. Today more than ever it is important to have an evolving and innovative mindset and an expert to advise you.
In this introspective and inspiring keynote you will learn:
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Tools and resources to see what's going on in the world and use them as an opportunity to level up your marketing game or adapt.
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The most relevant trends and technologies in social media today that you should pay attention to and apply to your brand.
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Tips for discovering, testing and adapting technologies on your own, so you can decide whether or not to adapt them to your brand.
This talk is a gift for:
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CMOs
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CEOs
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Social Media Managers
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Business leaders
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Marketing enthusiasts
Stay informed with the latest case studies, keynotes, and events from Alejandra.
“Connect with Hispanic/ Latino/x community even if you don't understand a single word of Spanish.”
Untranslatable
US Hispanic/Latino
Marketing
Alejandra customizes Untranslatable Keynote, considering the audience, the industry, and the client's goals.
Multicultural Marketing
The clock is ticking. By 2045, 24.6% of the U.S. population will be multicultural. As a marketing, branding, and communications specialist, Alejandra will show the impact and measurable metrics of including the Hispanic/Latino/x community in your brand, communications, and marketing strategies. In this talk, she will guide you and your teams, with data, insights, case studies, and tactics, to create authentic connections, as brands, with this community.
This is a fact, will you be the first to do it and capitalize on the opportunities this community provides, or will you follow those who do it first?
In this insightful and formative session, you will learn about:
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Data and insights about the U.S. Hispanic/Latino/x market and community.
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Case studies that show impactful success in this community.
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Mindsets, tools, and resources to communicate with this community in an authentic way.
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Typical mistakes when it comes to approaching this community (translation, stereotyping, misconceptions, etc.)
This talk is a gift for:
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CMOs
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CEOs
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Social Media Managers
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Marketing enthusiasts
Upcoming events
November, 2024
5th - 7th
Advertising Week LATAM
Mexico City, Mexico
November, 2024
11th - 13th
Glossy beauty x wellness summit
Napa, CA
December, 2024
10th - 12th
Hispacic Leadership Summit
New York City, NY
“Emotions cannot be translated, neither can this talk.”
Untranslatable
US Hispanic Latino
Community
Alejandra customizes Untranslatable Keynote, considering the audience, the industry, and the client's goals.
Diverse Audiences
Alejandra's charismatic and authentic presentation style has captivated diverse audiences. Through a journey to embrace culture, she looks to create a message of empathy. Alejandra dives into the fact that there are Hispanic/Latino/x emotions and words that cannot be translated because of their cultural significance, and the only way to connect with this community is to really care about it. This talk goes beyond a call for inclusion; it is an opportunity to celebrate multiculturalism and expand your vision to reach to new audiences.
Unstralatable is energizing and engaging, and will help you learn:
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Embrace your own story to become an agent of change in business and society.
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Understand the importance and social impact of including Hispanic/Latino culture in your brand actions, even if you don't understand a single word in Spanish.
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Explore insights about this community, that will help you connect in an authentic way
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Develop a broader and more empathetic view of the society in which we live.
This talk is a gift for:
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Founders
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CMOs
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CEOs
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Social Media Managers
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Area Leaders
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Marketing Enthusiasts
Places Alejandra has been invited to speak
With 8 years of experience leading her companies and serving with those companies all kinds of brands from startups to enterprises, Alejandra focuses her work on bringing brands closer to people.
She offers customized keynotes and workshops, and speaks in panels, to guide professionals within companies, providing tools, resources, and insights, that they can apply in their work-teams and brands actions.
Past events
June, 2024
17th– 21st
Cannes Lions Festival
Cannes, France
April, 2024
15th - 17th
Possible Event
Miami Beach, FL
April, 2024
9th - 11th
Social Media Week
New York City, NY
March, 2024
19th
Hispanic Marketing Keynote + Workshop
Washington, DC
March, 2024
8th - 16th
SXSW (South by South west)
Houston, TX
March, 2024
8th
Women’s Edition Global Series 2024 (Corporate Event)
Inter Miami Stadium, Miami, FL
February, 2024
28th– 29th
Social Media Strategies Summit
San Diego, CA
February, 2024
27th
Campaign Convene: Creativity Converged
New York City, NY
February, 2024
18th– 20th
Social Media Marketing World
San Diego, CA
