Hi, I'm Alejandra!
Let me introduce myself
My journey
I’m originally from Venezuela and based in NYC. Living in 7 countries; Germany, Argentina, Mexico, Chile, Spain, and the US, gave me a deep understanding of local cultures and how they adopt social media and innovation. I care about people and focus my work on bringing brands closer to them. My word for 2024 is 'Caring'.
%201.jpg)
Founder & CEO
CROINGERS is a creative holding I founded to be the home to all my agencies, all sharing a passion for creativity, social media, data, innovation, and putting people first, it includes:
CROING Creative & Social Media Agency, which works with brands such as the City of Miami Innovation and Technology Office: Venture Miami, L'Occitane, Sony, Adidas, Reebok, Victoria's Secret, and Novartis, on their efforts to be relevant to their audiences.
Growwwing that partners with startups and leaders to help them build their brands and marketing strategies.
CROING.0 that works with brands on strategies powered by AI, emerging platforms, and web3.
C Studio a multidisciplinary studio that brings creative ideas to life for renowned agencies.
— and more in the making!
Female Leadership
I advocate for creating spaces for females in the creative and tech industries to succeed. I believe that if they have the space, they win. Therefore, all of my companies are primarily led by women (90%) and operate under the teal culture. In this culture, people are at the center of all decisions. I serve as an advisor for Women in NYC, and lead a Ladies Wine & Design chapter.
My journey in real time
I document my life as a founder and CEO on my socials, so be part of my community!
I'm currently writing a book titled "Sowing Roots," which is set to be released by the end of this year. I'm working on several others as well, all aimed at helping CMOs, Social Media Managers, and Leaders overcome their challenges and contribute to making the industry more innovative, data-driven, and inclusive!
FOLLOW ME ON
